Podcasting Sucess in a Microwave Society

Dave Jackson
3 min readJan 5, 2022

In a New York Times article about Olympic athlete (Norwegian cross-country ski racer) Marit Bjorgen it said, “Becoming the most decorated Winter Olympics athlete in history requires snow, fortitude, technique, squats, more squats, a team of dedicated physiologists, a stable body weight, running shoes, high-intensity intervals, about 940 annual hours of exercise — much of it conducted at a surprisingly light intensity — and a willingness to substantially shake up training when it is no longer working well.”

What Is The Worst Question in Podcasting?

I have had people ask this question,” What can I talk about that will make the most amount of money in the shortest amount of time?”

I think to myself, “Here is someone who should not be podcasting.” They are just setting themselves up to be disappointed. It’s not the money issue. It’s the money quickly issue (especially if they are starting with zero audience).

Can I Make A Living Doing a Podcast?

This is a great question, and it reminds me of a few other questions from the entertainment industry (which I feel podcasting is part of):
Can I make a living as a musician?
Can I make a living as a writer?
Can I make a living as an actor?
Can I make a living as an athlete?
Just because you can, does not mean you will, or are entitled to.

The success of being a “successful” musician (by most people’s definition) is 0.000002%. The Beatles formed in 1960. They appeared on TV four years later after honing their craft in German clubs.

If you’re a writer a survey revealed that 54% of “traditionally-published” authors (and nearly 80% of self-published authors) earn less than $1,000 a year. I hope you like Ramen.

If you’re an actor, hopefully, you’re one of the 2% that make a living at it. Many actors have a career that lasts one year.

Athletes? According to this article, only the top 8% of the top 1% of the top 1% of high school football players will make it to NFL. In English, .00075% make the pros each year (and that doesn’t mean you’ll get to…